Decades of consumer behavior research  continually shows that consumers prefer and choose brands they are aware of and familiar with and you can easily test this premise on yourself or anyone else very quickly by simply placing several different brands of bottled water in front of them and asking them to choose one and tell you why they chose that brand.


Brand 2–Evian

Brand 3–Smartwater

Brand 4–Uncle Bob’s Spring Water

Odds are that 10 out of 10 consumers would choose brands 1, 2 or 3 because they are nationally recognized brands that have been promoted and used for years creating extremely high TOP OF MIND awareness that is reassuring to customers when they are in “purchase decision mode.” Consumers prefer recognizable and credible brands! If your brand doesn’t occupy one of the top three rungs in your consumers’ ladder of the mind, you’re losing sales. We can help you keep your brand TOP OF MIND to capture more sales among your best prospects.