WHERE IS YOUR BRAND ON THE LADDER OF THE MIND?
As a consumer yourself, you understand how consumers are bombarded with advertising messages from the moment they wake up to [...]
As a consumer yourself, you understand how consumers are bombarded with advertising messages from the moment they wake up to [...]
When you stop for a minute and think about what advertising messages you pay attention to, like, laugh at, aspire [...]
The joke goes that an old corporate ad manager once said "I know half of my advertising is really working [...]
This is one of the oldest and funniest debates between clients, agency account teams and creative teams. Agency creative teams [...]
This post is a kindred spirit to the "squeezing 10lbs. in a 5 lb. bag" post. When you make a [...]
Decades of consumer behavior research continually shows that consumers prefer and choose brands they are aware of and familiar with [...]
This sounds pretty obvious and I still chuckle today when I recall seeing my first boss in the ad business [...]