WHERE IS YOUR BRAND ON THE LADDER OF THE MIND?
As a consumer yourself, you understand how consumers are bombarded with advertising messages from the moment they wake up to [...]
ENTERTAIN don’t SELL
When you stop for a minute and think about what advertising messages you pay attention to, like, laugh at, aspire [...]
EVERYTHING MAKES A GOOD, A BAD or NO BRAND IMPRESSION
The joke goes that an old corporate ad manager once said "I know half of my advertising is really working [...]
HOW’S THAT 10 lbs FITTING IN THAT 5 lb BAG?
This is one of the oldest and funniest debates between clients, agency account teams and creative teams. Agency creative teams [...]
WHITE SPACE IS YOUR FRIEND
This post is a kindred spirit to the "squeezing 10lbs. in a 5 lb. bag" post. When you make a [...]
WHEN YOUR BRAND IS OUT OF SIGHT, IT’S NOT TOP OF MIND.
Decades of consumer behavior research continually shows that consumers prefer and choose brands they are aware of and familiar with [...]
BUDGETS MUST = OBJECTIVES
This sounds pretty obvious and I still chuckle today when I recall seeing my first boss in the ad business [...]