When you stop for a minute and think about what advertising messages you pay attention to, like, laugh at, aspire to be like, enjoy seeing over and over and most important, remember, you’ll most likely agree they are ads that stop you, engage you, are relevant to you and talk to your aspirations. The ad phenomenon we enjoy every year at the SUPER BOWL is a perfect example of this. So, please resist the temptation to bore your customers with how your product works and focus on entertaining them with how it can make their life better and help them be the person they aspire to be.