This post is a kindred spirit to the “squeezing 10lbs. in a 5 lb. bag” post. When you make a conscious effort to simplify your messaging hierarchy, it allows us to design and create clean, uncluttered ads with space to let your message breathe and connect with your audience. More white space allows consumers’ eyes to easily and quickly navigate your message and visual behavior studies show that well-designed ads improve readership, persuasion, and brand recall.